When you know more about your customers, your marketing is more effective. Creating buyer personas will lead to more sales, so it’s worth your time.
With near-continuous updates to Facebook’s Business Suite, YouTube’s ever-expanding functionality, and LinkedIn’s ongoing (baby) steps toward making its native tools more useful and user-friendly, it’s tempting to say, who needs a social media app or dashboard to manage social media? Well, you might. While there are good reasons to post natively (within the app, e.g., […]
File under: loaded questions. Generally, we advise clients to keep their posts brief. Unless, of course, a long post is warranted. When is a long post warranted? Well 😉 when it’s important enough that your followers will probably read it. Social Media management tool Sprout Social wrote a definitive guide to social media post lengths […]
There’s no butcher on site at ALDI. You can’t get a custom cake or helium balloon or even a cup of coffee. But the prices are pretty darned good, and the so is the service. And that seems to be what ALDI shoppers want. Knowing what your customers want, and explaining that you offer it
The people behind Nurture Marketing & Communications know and love plants – including manufacturing plants – and a lot of other kinds of business, too. In fact, we know more about B-to-B and B-to-C business marketing than we do about biology. Don’t let the images of plants and flowers, birds and bees, dirt and county […]
When marketing programs and strategies are built on the business backbones of customer service and operations, good things happen