Even a short success story, especially one with meaty content, is useful in your marketing and valuable to your brand.
How you show customer appreciation, demonstrate business transparency, and train your employees all starts with communication.
Whether you’re introducing a new product, implementing a price increase or changing a policy, what you communicate matters, and how, and when you communicate it matters, too. Time to review what you’re telling customers?
Your next big customer may be hiding in plain site – inside one of your current customers
When you know more about your customers, your marketing is more effective. Creating buyer personas will lead to more sales, so it’s worth your time.
With near-continuous updates to Facebook’s Business Suite, YouTube’s ever-expanding functionality, and LinkedIn’s ongoing (baby) steps toward making its native tools more useful and user-friendly, it’s tempting to say, who needs a social media app or dashboard to manage social media? Well, you might. While there are good reasons to post natively (within the app, e.g., […]
When is a long post warranted?
There’s no butcher on site at ALDI. You can’t get a custom cake or helium balloon or even a cup of coffee. But the prices are pretty darned good, and the so is the service. And that seems to be what ALDI shoppers want. Knowing what your customers want, and explaining that you offer it
The people behind Nurture Marketing & Communications know and love plants – including manufacturing plants – and a lot of other kinds of business, too. But don’t let the images of plants and flowers, birds and bees, dirt and county roads fool you. In fact, we know more about B-to-B and B-to-C business marketing than […]
When marketing programs and strategies are built on the business backbones of customer service and operations, good things happen