More than being a marketing too, your blog can help integrate customer service, operations, and other departments with your sales and marketing efforts to create a more effective, efficient organization.
Category: Communication Best Practices
What Is a Case Study?
Even a short success story, especially one with meaty content, is useful in your marketing and valuable to your brand.
How To Educate Your Customers
How you show customer appreciation, demonstrate business transparency, and train your employees all starts with communication.
What Are You Telling Your Customers?
Whether you’re introducing a new product, implementing a price increase or changing a policy, what you communicate matters, and how, and when you communicate it matters, too. Time to review what you’re telling customers?
Customers Hiding in Plain Site
Your next big customer may be hiding in plain site – inside one of your current customers
Buyer Persona Development 101
When you know more about your customers, your marketing is more effective. Creating buyer personas will lead to more sales, so it’s worth your time.
How Long Should Your Social Media Posts Be?
When is a long post warranted?