If given a choice between vacuuming and buying a new vacuum, what would you choose?
I know, it sounds like a trick question, right?
So when my Bissel vacuum cleaner inexplicably started scratching the wood floors here, I took it apart to figure out the issue.
Not only did I find an easy-to-use diagram of my vacuum model on the company’s website, when I called the customer service line, a real person answered, understood my predicament, and told me a new part would arrive on my doorstep in about a week.
And then it did.
Next time I have to buy a new vacuum, what brand do you think I’ll shop?
Next time a friend asks what vacuum brand I recommend, which do you think I’ll say?
Bissell.
Do you think the Bissell customer service agent had good training?
I do. See company culture here
Do you think the Bissel website has easy-to-use information for customers?
I do.
Do you think that good communication has contributed to the company’s business growth since 1876?
I do.
TLDR: Good communication = good customer service = good marketing.
This totally-organic post was inspired by actual events and other than respectful communication, helpful customer service and a free replacement part, Nurture Marketing & Communication received nothing from Bissell for this post 😉