Marketing is supposed to deepen customer relationships. Unfortunately, much marketing fails because it is not helpful to customers.
Some marketing programs fail because they are convoluted and complicated from an operational standpoint. In other words, they’re a pain in the …neck for employees and customers.
When marketing programs and strategies are built on the business backbones of customer service and operations, good things happen:
Your employees get behind the programs because they make sense
Your customers understand and appreciate the programs because they offer clear (not contrived) benefits and value
Your business grows, based on good communication
Make sense? Want to develop marketing programs that serve both your business and your customers? That’s what Nurture Marketing is all about. Get in touch.